The Super Bowl has become one of the most global sporting events for its captivating sports and cultural entertainment mix. Whatever the time zone, whatever the preferred pursuit of the audience, the Vince Lombardi Trophy is now watched by almost 200 countries worldwide. There is something truly unique about this American annual event that happens in full technicolor.
This has had a significant impact on predictions of the Super Bowl. The boom in wagers within the States has coincided with the legalization of sports betting. In many ways, sports betting has been connected with the Super Bowl for decades. Even back in the 1970s, there were always hints and tips from certain commentators about who might win on broadcasting stations like CBS.
Sports predictions are much more out in the public domain and usually receive a huge boost when the NFL goes into the final straight with the postseason games. The Kansas City Chiefs are lining up a fourth Super Bowl in five seasons and a third consecutive title. Now that the Detroit Lions are out of the picture, the Chiefs’ leading blocker will be the Philadelphia Eagles on the other side of the draw. The Buffalo Bills might also have a say.
The exit of the hugely fancied Lions shows how tough it is to win the Vince Lombardi Trophy. The Chiefs have been in second gear but know how to get over the line by doing enough, as reflected in the Super Bowl odds. The Bills have a legacy of losing four straight Bowls. The Chiefs will now try to lock it down.
The popularity of the actual wager itself has changed over the last decade or so. Bets now focus on specific types beyond the traditional “who wins?” scenario. Some traditional bettors prefer to place a bet on the straight outcome of a match. These money line stakes are essentially 50/50 calls with only two possible outcomes. What is driving the market these days are player props that concentrate on a specific individual. Recent research shows a considerable shift with bettors focusing on customized player outcomes.
It is hardly surprising, given that there is an influx of many younger generations gripped by the NFL who want snappier content inherently honed into individual player stats and biographies. The explosion of sports betting is now creating a community that looks at things through a different prism.
Player props can be based on the number of rushing yards of Saquon Barkley or the touchdowns initiated by Patrick Mahomes. They can be on a team that takes the most punts or a punt on who ends up being the NFL’s Most Valuable Player (MVP). These themes are more captivating to many now.
Some basic guidelines will be helpful to follow before placing a wager on the ever-increasing NFL player props market. Just as studying a horse before a certain big race is essential, seeing current form and any constant themes in key statistics is helpful.
The NFL QB Index shows a weekly report on quarterback ups and downs. The key is the consistency of performance so that bettors place a stake in reliable performers who don’t dip or surge hugely from game to game. However, the more challenging the opposition, the more likely there will be variance.
People have more information than ever, so focusing on a stat-driven theme is wise to boost the wager and make it into a parlay where several bets can be welded together. If Team A has historically dominated Team B, then maybe load up the bet with individual predictors rather than just a traditional moneyline wager on the outcome.
Talking of entertainment, the Super Bowl is essentially a show business event. It just has a sporting angle. Many viewers are looking at things that are the side narrative to the main event. For instance, the musical half-time entertainment is one of the most anticipated. Last year, Usher’s 13-minute performance, featuring artists such as Ludacris and Alicia Keys, drew in over 129 million viewers. This was a new record by some margin, easily beating the previous year’s Rihanna set by about eight million.
Grammy-award-winning rapper Kendrick Lamar will provide the 59th Super Bowl’s musical entertainment at Caesars Superdome. Although there is some disappointment that New Orleans legend Lil Wayne hasn’t been chosen, Lamar’s popularity surge and ongoing beef with Canadian rapper Drake could be a recipe for a huge viewership. There is also a chance that mystery singing guests alongside Lamar could yet be another reason to tune in.
The expectation is super high for the Super Bowl.
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