The rebrand comes about five years after the previous name change.
The Cleveland Cavaliers will be playing in a new arena.
No, they aren’t moving to Brookpark as another Cleveland sports team might.
Rock Entertainment Group, the umbrella entity that houses Cavs owner Dan Gilbert’s sports and entertainment properties under the ROCK Family of Companies, announced this morning that Rocket Mortgage Fieldhouse will be rebranding to “Rocket Arena” per an official press release.
In addition to the Cavs, the Cleveland Monsters, the top affiliate of the Columbus Blue Jackets, play their games at Rocket Arena.
The name change aligns with the rest of the former Rocket Mortgage’s subsidiaries, now housed under “Rocket”.
Originally called Gund Arena (for then-owner Gordon Gund) upon opening its doors in 1994, the name was changed to Quicken Loans Arena when Gilbert purchased the Cleveland Cavalier in 2005. In line with a $185 million renovation in 2019, the arena was renamed Rocket Mortgage Fieldhouse. Since 1994, the arena has hosted more than 5,000 events including multiple NBA Finals, NBA All-Star games, Rock and Roll Hall of Fame Induction ceremonies, and the highly successful NCAA Women’s Final Four last March.
Gilbert is continuing to make investments in Cleveland through the Cavs. Almost one year ago, renderings were released of a new practice facility that would sit on the Cuyahoga River. That building, tentatively scheduled to be completed in 2027, will be called the Cleveland Clinic Global Peak Performance Center. The current training center in Independence is reportedly going to house the possibly incoming WNBA franchise, though they would too play their games at the newly named Rocket Arena.
The press release states that fans should expect to see the branding changes at “upcoming Cavaliers and Monsters games”, though it does not state the exact dates.