While the NBA, NHL and MLB experience cyclical changes that spike their popularity, the NFL sits right at the top of this mountain as America’s most beloved sport. Although this popularity has struggled to break into international markets, unlike the universal appreciation that seems to exist for soccer, the rise of betting markets has helped to inject even more interest into the game.
Given that the NFL is so dependent on American viewers and fans, and so many states have chosen to adopt sports betting legislation, with over two dozen states now allowing NFL betting, the market is experiencing a golden era. This isn’t an overstatement; sports betting is set to grow considerably over the next decade — exceeding the nine-figure market expansion we’ve seen in the US alone over the last half-decade.
Importance of NFL betting promo codes
With so many companies based in the US and overseas looking to make a name for themselves within the US gambling market, the NFL is the golden goose. Sportsbooks use various methods to get new customers onto their site, but the most common method involves welcome bonuses and promo codes. Sportsbook codes are usually entered upon registration and provide the new customer with betting credits for specific markets, betting credits they can use on any sport they choose or a combination of the two.
They’re an integral part of any advertising strategy, as they allow NFL sportsbooks to put their names in the digital shop window and showcase what their platform has to offer. Usually, the promo codes will be easy to remember, as this means bettors are able to commit them to memory or inform their like-minded friends. They’ll usually incorporate a combination of the betting platform and a number which is included in the promotion.
However, there’s a range of different promo codes to be aware of. Below, we review the ones you’re most likely to come across and what they offer.
Types of NFL betting promos
Game specific promotions
Often, sports betting platforms opt for betting promos that focus on an upcoming game. The most obvious example of this is the Super Bowl. Many sports betting fans backed the Chiefs to retain their title this year. In what was one of the best Super Bowl games in years, they came out victorious again.
It’s one of the few American sports games with crossover appeal that has tapped into an international audience. Over 100 million people already watch it on TV every year, even if their team isn’t involved. With so many eyes on the big game, it has become big business for betting companies looking to offer specialized promotions.
Payment method bonuses
In a bid to redirect some of the gambling activity on their site to niche payment methods, NFL betting promo codes will provide betting credits or free game-specific bets to bettors who deposit via specific methods. This usually involves e-wallet systems like Skrill or PayPal or, more recently, cryptocurrency.
Specific betting market promos
Within the vast multibillion-dollar arm of NFL betting, there are many markets for keen bettors to explore. The most common bets, which are bets on individual games, are often the specific promotions you’ll encounter the most.
However, as these markets expand to include live odds and accumulator or parlay markets, several sportsbooks are now using promo codes to appeal to bettors who are looking to combine several selections as part of a multi-bet or parlay. Promo codes that will only allow you to bet on events that occur during the game, such as which player will score the next touchdown, or which team will win that quarter, over/under markets and futures are also becoming popular.
We recommend researching these types of bets before you decide to place a wager. Even if you have plenty of knowledge about the sport, betting is a different kettle of fish.
Odds formats
Although moneyline is the dominant odds format in the US, and it’s the type you will come across most often if you see commercials for betting markets, you can also change the odds format to decimal or fractional. Whichever you find easiest. Betting promo codes might advertise using the moneyline format, but there are plenty of tools online that can be used to convert the odds.
Conclusion
Some sportsbooks opt for a traditional promo code-style advert, and some allow you to register through their site via a hyperlink on their promotions page. As soon as you enter a few personal details, the promotion is automatically credited to your account.
As long as you familiarize yourself with how they work and the main reason that sportsbooks use them, then you’ll understand how effective they are as a marketing strategy. You can implement them yourself if you’re looking to place a bet without having to foot the entire bill yourself.
Promo codes in NFL betting mirror the same promotions across other sports, and they also follow a similar blueprint, focusing on the big games with the highest ratings to try and capitalize on the enormous market. Once you understand this, you’ll understand how they work right across the sports betting world, not just in the NFL.
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